MARKETING CASE STUDY 

I LOVE MY PILLOW

 

Grow­ing a fol­low­ing through Pil­low talk.

THE CHALLENGE

It’s not a stretch to claim every­one needs a good night’s sleep-yet Love My Pil­low didn’t exact­ly want to tar­get the night owl. Rather, they want­ed to tar­get speci­fic seg­ments of indi­vid­u­als shar­ing com­mon­al­i­ties such as sleep depri­va­tion or those striv­ing for healthy liv­ing; then intro­duce and encour­age them to sleep with their line of mem­o­ry foam pil­lows.

MARKETING STRATEGY

To reach LMP’s tar­get audi­ence we took it far beyond Face­book users with dif­fi­cul­ty sleep­ing. EM360 designed cus­tom tar­get pro­files to attract Face­book users most like­ly to engage and fol­low the brand. Addi­tion­al­ly, we lay­ered geo­graph­ic HHI sta­tis­tics to fur­ther refine the tar­get­ing.

Through this pre­cise audi­ence tar­get­ing and an array of incen­tivized copy and imagery cen­tric ad com­bi­na­tions we were able to mit­i­gate media waste and grow an engag­ing fol­low­ing of 20k plus in less than six months, ini­ti­ate their newslet­ter base and grow rev­enue.

“WE WANTED TO BUILD A TARGETED SOCIAL FOLLOWING,

SELL PRODUCT AND GET CONSUMERS TO SHARE THEIR

EXPERIENCES USING THE PRODUCT. EM360 WAS KEY

FOR OUR CLIENT!”

– Mark Losey, CEO Detroit Web Company

REQUEST
QUOTE

LET US AUDIT YOUR
DIGITALMARKETING
FOR FREE

QUESTIONS
???

CALL US
TO SPEAK WITH A
MARKETING EXPERT

LEARN
MORE

ABOUT EM-360 ‘S
CORE SERVICES

 

SEO

SOCIAL MEDIA

PAID SEARCH/ SOCIAL

FOR FRESH CONTENT: