EM360 Digital Blog

27 Apr 2016

8 Ways to Market Your Wedding Photography Business

Wed­ding pho­tog­ra­phy mar­ket­ing is not just essen­tial to your busi­ness, it is a fun way to con­stant­ly intro­duce your brand to more peo­ple! Some­times mar­ket­ing a ser­vice with per­for­mance-based results can be tricky. Con­sumers want to know what exact­ly they’re buy­ing, but when they haven’t yet tied the knot, you can’t exact­ly show them. That isn’t a rea­son to lose hope in mar­ket­ing! Whether in peak or off sea­son, mar­ket­ing offers your wed­ding pho­tog­ra­phy busi­ness the chance to show your brand aes­thet­ic, com­mit­ment to clients, immer­sion in the indus­try and addi­tion­al touch points for reach­ing cur­rent and future clients.

Here are 8 Ways to Mar­ket Your Wed­ding Pho­tog­ra­phy Busi­ness:

Cre­ate a Project

Show off your cred­i­bil­i­ty in the indus­try. Cre­ate your own hash­tag or nation­al move­ment to con­nect brides, grooms and those to-be all over the world. Your project will link back to you, the inspir­ing wed­ding afi­cionado.

Blog Your Shoots

Let future clients into the world of the shoot. Show them the fun you have, your impec­ca­ble eye and how per­son­al and diverse your shoots can be.

Treat Your Clients

Don’t lim­it the pho­tog­ra­phy expe­ri­ence to the wed­ding day. Use the lead-time to your advan­tage. Be a part of your clients’ wed­ding prepa­ra­tion by check­ing in, send­ing inspo and mail­ing sweet treats!

Insta­gram

Use the plat­form to dis­play your pho­tog­ra­phy aes­thet­ic. Make sure your pho­to roll is entire­ly reflec­tive of your brand and work. Focus on qual­i­ty first. You’ll work up to quan­ti­ty as you get more book­ings. Tip: It’s okay to post pho­tos of wed­dings passed.

Part­ner­ships

Work your way into part­ner­ships with venues, wed­ding plan­ners or make-up artists. Where there’s a cov­et­ed pro­fes­sion­al, there’s an unwa­ver­ing trust in said professional’s side­kicks and refer­rals.

Fill All Your Week­ends

Not shoot­ing every week­end? Reach out to esteemed pho­tog­ra­phers and see if you can help on their wed­ding shoot. Vol­un­teer at a local wed­ding or event to get your name out in the area. Post your avail­abil­i­ty online and gen­er­ate refer­rals from friends.

Pin­ter­est Board

Become an author­i­ta­tive voice on wed­dings. Don’t lim­it your exper­tise to pho­tog­ra­phy. You are around wed­dings more than any of your clients or future clients. Build your aes­thet­ic and show your expe­ri­ence through a care­ful­ly curat­ed Pin­ter­est board.

‘Tis Always the Sea­son

Take advan­tage of the sea­son. Use this time to blog, boost social media, gen­er­ate excite­ment or long­ing for wed­ding sea­son, and to con­nect with clients. Stay top of mind year round. 

The­se are just eight of the most effec­tive ways to reach more wed­ding pho­tog­ra­phy clients. For fur­ther instruc­tion on how to imple­ment the­se strate­gies or for more insight, con­tact the EM360 team! You will be liv­ing amid­st wed­ding bells in no time.

 

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